Design for sound off
LinkedIn plays videos in the feed without sound until someone taps. So the words on screen do all the work. That’s why every template here is built around big, readable text, not a voice-over.
Tip: Say the point in the first two seconds. If the video takes five seconds to warm up, most people never see the good part.
When a video beats an image
Use a video when there’s a moment to celebrate or a reveal: a new role, a launch, a number you hit. The movement makes it feel like news. For a single line you want people to remember, an image does the job faster. Make one with the LinkedIn post image maker. For a list or a process, use the LinkedIn carousel maker.
LinkedIn video templates you can use
There are 12 templates, each for a moment people actually post about: a milestone, a launch, big news, a new role, a promotion, a hiring post, a big thought, three lessons, a hot take, a before and after, a thank you, and a stat that shines.
Each one comes in square, portrait and story shapes. Portrait takes up the most room in the mobile feed. Square is the safe choice if you’ll reuse the video elsewhere.
Keep it short. These videos run about 10 to 12 seconds, which is long enough to land the point and short enough that people watch to the end.
Write the post that goes with it
A video still needs a few lines above it. Say what happened and why it matters to the reader, not just to you. Check the opening with the LinkedIn hook checker and add the right hashtags at the end.
Free downloads carry a small wiral.social mark, and you can download 5 videos a day in this browser. Inside Wiral, you can attach videos straight to a post with no mark at all.