Last month our team finally shipped the new onboarding flow.
It took 9 weeks instead of 3. Most of that delay was caused by decisions that were made in meetings nobody remembered attending, and by a roadmap that was constantly being reshuffled to accommodate requests from stakeholders who were not actually going to use it.Every Monday we would leverage our standup to revisit priorities, and every Friday we would discover that the priorities had quietly changed again.
So we tried something simple. Every decision now goes in one shared doc, with a name and a date next to it. If it isn’t written down, it wasn’t decided.
The results surprised me. We have fewer meetings. We ship faster. New people read the doc and see why things are the way they are.
Writing things down feels slow. It’s the fastest thing we’ve done all year.
How does your team keep track of decisions?
Skim checks · 6 to look at
!Short paragraphs, worth a look1
1 paragraph runs past 300 characters or 3 lines. On a phone that looks like a wall.
Try: Break after every one to three sentences. Blank lines are free.
It took 9 weeks instead of 3. Most of that delay was caused by decisions that… (411 characters, about 9 lines on a phone)
Room to breathe, passes0
6 paragraphs with blank lines between them. Easy to skim.
!Sentences under 25 words, worth a look1
1 sentence is over 25 words. Readers lose the thread before the full stop.
Try: Split at “and”, “but” or “which”. Two short sentences beat one long one.
Most of that delay was caused by decisions that were made in meetings nobody r… (38 words)
!Easy sentences, worth a look2
2 sentences are hard to read because of length and long words. They’re highlighted in your text.
Try: Cut extra words, swap long words for short ones, or split the sentence.
Every Monday we would leverage our standup to revisit priorities, and every Fr… (grade 15)
!Active voice, worth a look5
5 uses of passive voice. It hides who did what and adds words. A little is fine.
Try: Say who did it: “was caused by the roadmap” becomes “the roadmap caused”.
was caused
were made
being reshuffled
isn’t written
wasn’t decided
!Few adverbs, worth a look4
4 adverbs. Words like “really” and “actually” often add little.
Try: Cut the adverb, or pick a stronger verb: “ran quickly” becomes “sprinted”.
finally
constantly
actually
quietly
!Plain words, worth a look3
3 words with a plainer swap. Plain words sound like a person, not a press release.
Try: Use the swap, or say it the way you would to a friend.
accommodate → fit in, or make room for
stakeholders → the people involved
leverage → use
Short words, passes2
2 long words. Fine when it’s the right word.
priorities
Scores use the Flesch formulas, which count words, sentences and syllables. They can’t judge your idea. Keep what sounds like you.
Easy to read wins
Make your LinkedIn post easy to read.
People read LinkedIn on their phones, in a queue, between meetings. They skim. A long sentence full of words like “leverage” and “facilitate” loses them halfway, no matter how smart the point is.
This free readability checker scores your LinkedIn post for reading ease and grade level, then shows you exactly where it gets hard: long sentences, paragraphs that turn into a wall on mobile, passive voice, extra adverbs and corporate words, with a simpler word for each. Fix the red bits and check again.
How to check your post’s readability
Paste your post. The scores update as you type.
Look at the highlights. Hard sentences are marked in the text, and each check below tells you what to change.
Split long sentences, break up long paragraphs and swap the heavy words.
Aim for “easy” or “plain English”, then copy your post back.
What readability score to aim for on LinkedIn
The reading ease score runs from 0 to 100. Higher is easier. For LinkedIn, aim for 60 or above, which is plain English most adults read without effort. The grade level is the school year someone would need to follow you easily. Grade 8 or under is a good target for the feed.
This isn’t dumbing down. The smartest people you follow write simply. Simple is just faster to read.
How to make a LinkedIn post easier to read
Short sentences. If a sentence runs past 25 words, split it. Short paragraphs. On a phone, three lines of desktop text become six or seven, so break paragraphs early and leave blank lines between them.
Plain words. Use “use”, not “utilise”. Say “help”, not “facilitate”. And name who did what: “We shipped it” reads faster than “It was shipped by the team”.
Tip: Read your post out loud. If you run out of breath, so will your reader.
Corporate words to swap for plain ones
Most hard-to-read posts aren’t hard because of the idea. They’re hard because of the words. Utilise becomes use. Leverage becomes use. Facilitate becomes help. Commence becomes start. In order to becomes to. At this point in time becomes now.
The checker flags these as you type and shows the simpler word next to each one. Swap them, read the sentence again and you’ll see it gets shorter and clearer at the same time.
Keep the technical words your readers actually use. If you write for developers, “API” isn’t jargon. It’s just the word.
More checks before you post
An easy post still needs an opening that earns the click. Test yours with the LinkedIn hook checker. If you used AI to draft it, the AI writing checker flags phrases that make it sound machine-made.
A Flesch reading ease of 60 or higher, or a grade level of 8 or lower. That’s plain English most people read comfortably on a phone.
How is readability calculated?
Reading ease and grade level use the Flesch and Flesch–Kincaid formulas, based on sentence length and syllables per word. The other checks, like passive voice and long paragraphs, are simple rules that run in your browser.
Does a higher readability score mean more reach?
Not directly. LinkedIn doesn’t score your reading level. But posts that are easy to read get read to the end more often, and that’s what leads to comments and shares.
Is my post sent anywhere?
No. Everything runs in your browser. Your draft stays on this device.
Does it work for languages other than English?
The formulas and word lists are built for English. Scores for other languages won’t be accurate.
Posting every week is the hard part.
Wiral turns a thought, a voice note or a link into three posts that sound like you, with images and carousels built in. You pick one, it goes in your queue.