When to use a text staircase
Use it for 3 to 7 short lines. A sequence of steps, a story building up, a list where each line is a little bigger than the last. It works because it’s unusual.
Don’t staircase a whole long post. It gets hard to read, especially on a phone where the steps run out of room. One staircase per post, at most.
Tip: Put the staircase right after your hook. It pulls people down into the post. Check your hook first with the LinkedIn hook checker.
Why LinkedIn removes your spaces
LinkedIn trims spaces at the start of every line when you post. So the steps you typed with the space bar flatten out. This tool indents with invisible characters that LinkedIn treats as text, so the steps stay where you put them.
Screen readers may pause on these characters, so keep staircases short and use them for style, not for important information.
Text staircase ideas for LinkedIn
Steps of a process: “Idea. Draft. Edit. Post. Repeat.” Each word on its own step. A build-up: three or four short lines that get closer to the point, with the punchline on the last step. Before and after: steps down for the problem, steps up for the fix.
Short is the trick. Each step should be a few words, so it still fits on a phone screen after the indent.
Tip: Try the zigzag on a short list. It looks deliberate. On a long one, it just looks broken.