What to put on your LinkedIn banner
Your job is to answer one question for a stranger: why should I follow this person? Say who you help and how, in plain words. “I help early-stage founders write their first sales emails” beats “Strategy | Growth | Innovation” every single time.
Keep it to one headline and, at most, one line under it. A website or a newsletter name is fine. A list of ten skills is not.
Tip: Don’t repeat your LinkedIn headline word for word. The banner should add something, like the result you get or what you’re working on now.
Keep text clear of your profile photo
Your photo sits over the bottom-left of the banner on desktop. On phones it sits further in, and the banner gets cropped at the sides. That’s why the templates keep text on the right and away from the edges. Use the photo guide in the preview before you download.
If you’re updating your photo too, the LinkedIn profile picture frame adds a ring and a short line like “Hiring” or “Open to work” around it.
Match your LinkedIn banner and posts
People notice when your banner, your post images and your carousels use the same colours. It makes you easy to recognise in the feed. Pick a colour here, then use it for your quote cards in the LinkedIn post image maker and your slides in the LinkedIn carousel maker.
Free downloads carry a small wiral.social mark, and you can make 5 banners a day in this browser.