Ideas for leaders who want to post about how they actually lead, not what the company announced. Each one has an opening to start from, and Wiri can write the full post in your voice.
How Wiral helps executives & leadersAdmitting you had no answer, on stage, is rare from a leader. The follow-through is what makes people trust the story.
The post on the right is one way to write it. Yours will be your story.Why it works: Admitting you got it wrong first makes it safe for others to share.
Why it works: Every leader fights for this time, so the replies fill with real tactics.
Why it works: Pointing out a gap most companies share invites people to compare notes.
Why it works: Two sides pulling at once is a tension every executive knows.
Why it works: Everyone has someone in mind, and the question is easy to answer warmly.
Why it works: A first-week detail shows how you think, and every new leader wants to know what you did next.
Why it works: Celebrating someone leaving is unusual, and it tells people what working for you is like.
Why it works: High stakes, a real time and a leader who shows up in person. People read to the end.
Why it works: Reversing a big decision in public takes nerve, and people want to know why.
Why it works: A quote that changed how you lead is short, sharp and easy to share.
Why it works: Every leader hits this step. Hearing how someone else noticed it helps.
Why it works: A hard subject handled with care earns deep respect, and other leaders save it.
Why it works: Every leadership team has done this. A blunt before and after is easy to learn from.
Why it works: A habit that looks like a strength but isn’t makes leaders check their own.
Why it works: Owning honest criticism from your own team builds more trust than any win.
Why it works: Many leaders feel this and don’t say it. A real cost makes the point land.
Why it works: A habit people can copy, with a clear reason, gets saved and debated.
Why it works: A tiny change with a big effect is easy to remember and try.
Why it works: Taking apart a phrase every leader uses gets comments from both sides.
Most executives I meet are careful on LinkedIn. Too careful.
Every word goes past comms, every sentence gets softened, and the post ends up sounding like a press release with your face on it. People can tell, and they scroll past.
The posts that work for leaders are about what the job is really like: the board meeting that went badly, the decision you reversed, the question you couldn’t answer at a town hall. Your team, your peers and your next hire want to see how you think, not what the company announced.
Choose an idea that matches a moment you lived through as a leader. Frankly speaking, if you have to invent the details, pick a different idea.
Say what you decided and why. Leave in the part where you weren’t sure. That doubt is what makes people trust the rest.
Tip: Keep anything confidential out. Change names and round the numbers, because your board will not enjoy reading about a deal on LinkedIn before they hear it from you.
New ideas go up every Monday morning. Bookmark this page and come back when your week hands you a story.
Free tools for the step after the idea. No sign-up needed.
New ideas every Monday, at the same address.
Post about how you lead: decisions you made, mistakes you fixed, and what you learned from your team and your board. People follow leaders for their thinking, not for company announcements.
Once a week is plenty. One honest post a week does more for your reputation than daily posts that sound like the comms team wrote them.
No. Every idea here is free to use, with no account. You only need a free account if you want Wiri to write the post with you.
Yes. Give Wiri the moment in a line or two, and it writes three posts in your own voice to choose from. You stay in control of every word before it goes out.