Ideas pulled from real engagements, workshops and coaching sessions, each with an opening that works. Use them free, or let Wiri write the whole post in your voice.
How Wiral helps consultants & coachesOne real session, one exact question, and a result. Coaches save it, and future clients see how you actually work.
The post on the right is one way to write it. Yours will be your story.Why it works: A money question peers have strong views on, with your own answer to start.
Why it works: A practical problem every coach has. Comments become a shared playbook.
Why it works: It invites your buyers into the comments, not just your peers.
Why it works: An awkward, common situation. Admitting your mistake makes others share theirs.
Why it works: Everyone has an opinion on niching. Your honest doubt gives them room to answer.
Why it works: Readers love the gap between what the client asked for and what they needed.
Why it works: A room, a time and a turn in the plot. People read on to hear what was said.
Why it works: Coaches rarely share the ones that ended. Honesty here builds more trust than a testimonial.
Why it works: Every consultant has met this person. The reveal makes them want the rest.
Why it works: High stakes and a human detail. Clients want to know you can have this conversation.
Why it works: Owning a miss with a real number shows judgment, which is what clients pay for.
Why it works: A small change in method that other consultants can copy on Monday.
Why it works: Giving up your own tool is surprising, and the result makes people curious.
Why it works: Every coach has watched goals fade. One clear change is easy to save.
Why it works: Practical, a little bold, and it shows buyers you stand behind your work.
Why it works: It pushes back on a phrase clients use daily, so it sparks a real debate.
Why it works: A clear limit with a reason. Coaches argue about it, clients respect it.
Why it works: Saying what the industry avoids saying earns attention and trust.
Why it works: A sharp line that makes leaders rethink a habit. Easy to agree or argue with.
Consultants and coaches sell judgment. The trouble is, your best judgment happens in rooms nobody else sees.
A workshop that turned, a client who pushed back, a session where one question did the work. These are the moments buyers want to see. Most of you never write them down because they feel ordinary to you. They aren’t ordinary to someone deciding who to hire.
Every idea here comes from the real work: proposals, stakeholder interviews, retainers, canceled sessions. You already have the stories. You just need a way in.
Pick one engagement or one session from the last month. Fresh memories carry the details that make a post believable.
Keep the client anonymous, keep the moment specific. A day, a number, what someone actually said. Your job is to show how you think, not to name who paid you.
Tip: Don’t turn the post into a pitch at the end. The moment you add “DM me to book a call”, the people you want to reach scroll past.
A fresh set of ideas goes up every Monday. Bookmark this page and come back when your calendar has a gap.
Free tools for the step after the idea. No sign-up needed.
New ideas every Monday, at the same address.
Post the thinking behind your work. A problem you diagnosed, a recommendation that changed, a mistake you fixed. Buyers hire the person whose judgment they’ve already seen.
Change the details that identify people and keep the moment itself. Talk about the question you asked or the shift you saw, not who it was. When in doubt, ask the client first.
Yes. Every idea on this page is free to use, any week, with no sign-up. You only need a free account if you want Wiri to write the post in your voice.
Yes. Pick an idea, tell Wiri what happened in a line or two, and you get three posts in your voice to choose from. You stay in control of what gets shared.