LinkedIn posting frequency planner

Tell us how often you post now. Get a step-by-step plan to post more, with times spaced out so every post gets a fair chance.

Where you are now

How often you post today
How fast you want to step up

No data yet and writing for working people? Try 10:30 AM. Find your audience’s hours with the best time to post planner below.

Your posting plan

3 posts a day by week 13

3 steps up, one at a time. Stay on a step until it feels easy before you move on.

  1. Weeks 1–4
    3 posts a week Mon, Wed and Fri
    • 10:30 AM

    Find your rhythm. Watch your follower count and which posts get comments, reshares and profile visits.

  2. Weeks 5–8
    1 post a day 5 a week · Mon to Fri, weekends optional
    • 10:30 AM

    Same time every day. Note your three best posts each week and what they have in common.

  3. Weeks 9–12
    2 posts a day 10 a week · Mon to Fri, weekends optional
    • 10:30 AM
    • 6:30 PM

    One in the morning, one in the evening when people scroll after work. Keep at least 4 to 5 hours between them.

  4. Week 13 on
    3 posts a day 15 a week · Mon to Fri, weekends optional
    • 10:30 AM
    • 3 PM
    • 7:30 PM

    If reach stops rising, space your posts further apart or drop back to 2 a day for a while.

More posts, without burning out

How often to post on LinkedIn,
one step at a time.

Ask ten people how often you should post on LinkedIn and you’ll get ten answers. Once a week. Every day. Three times a day. All of them can be right, just not on day one.

This free planner turns that into a ladder you can actually climb. Pick how often you post today and how fast you want to go. It gives you each step: how many posts a week, which days, what times, and what to watch before you move up. The times are always at least 4 to 5 hours apart, because posts that sit too close together don’t get a fair chance in the feed. Copy the plan and stick it somewhere you’ll see it.

How to use the posting frequency planner

  1. Pick how often you post on LinkedIn today. Be honest; the plan starts from there.
  2. Pick your pace. Steady gives each step a month. Faster gives it two weeks.
  3. Pick the time of your first post of the day. Later posts are spaced 4 to 5 hours after it.
  4. Read your plan, copy it, and start with the first step this week.
From the founder

What happened when I posted 4 times a day

I’m still experimenting myself. In August I went from 2 or 3 posts a week to about one a day. In September I tried 3 a day for 30 days, and my followers grew by almost 1,600 in about a month.

So in October I pushed it to 4 a day, often with hardly any gap between posts. Reach and follower growth barely moved. My read, and it’s not a scientific one: LinkedIn shows a post to a few people first, and posts bunched together never get that chance. Now I’m back at 2 to 3 a day, spaced out. I wrote up the whole experiment in the creators community.

This planner is the ladder I wish I’d followed from the start. Pick your times with the best time to post planner, and see which posts are working with the engagement rate calculator.

Kaustubh Katdare, founder of Wiral.SocialFollow on LinkedIn

How often should you post on LinkedIn?

More often than you think, but not all at once. Not every post will do well, and nobody can tell you in advance which one will. Every post you publish is one more chance. That’s why people who post often tend to grow faster.

The catch is keeping it up. Jumping from nothing to three posts a day usually lasts about a week. Climbing a step at a time, from 3 a week to daily to 2 and then 3 a day, takes far less grinding, and by the time you reach the top, posting feels normal.

Why your posts need space between them

LinkedIn doesn’t show a new post to all your followers at once. It shows it to a few, watches whether they stop and react, and then shows it to more. If your next post lands an hour later, the two compete for the same people.

Tip: Keep at least 4 to 5 hours between posts. A morning post and an evening post, after office hours when people scroll casually, is a good way to start posting twice a day. Find the hours that suit your audience with the best time to post on LinkedIn planner.

What to watch before you step up

Stay on a step until it feels easy. Then look at what happened: did your follower count grow, and which posts got comments, reshares and profile visits? Work out each post’s engagement rate with the LinkedIn engagement rate calculator and keep notes on the ones that did well.

If reach stops rising after a step up, don’t panic. Space your posts out, or drop back a step for a few weeks. The point is to find what works for you and your audience, and it won’t be exactly what works for anyone else.

Never run out of things to post

Posting more means needing more ideas. When you’re stuck, the LinkedIn post ideas generator gives you a week of ideas from your role, and the LinkedIn story finder digs up stories from your own week. Stories people relate to work at any frequency.

Wiral does this for you every day: it writes posts in your voice from your ideas and drops them into the posting slots you set once, spaced the way you like.

Wiral creators community

Compare notes on how often you post

I’m still testing my own posting frequency and sharing the results. Tell other creators how often you post, what changed when you posted more, and learn from their experiments.

Share how often you post
All free tools

Questions about the LinkedIn posting frequency planner.

How often should I post on LinkedIn?

Start with 3 posts a week and keep it up for a month. Then move to one a day, then 2, and after a month or two, 3 a day if you can keep the quality up. The planner lays out each step for you.

Is posting every day on LinkedIn too much?

Not if each post is worth reading and they’re spaced out. Many of the creators who grow fastest post several times a day. What hurts is posting several times within a couple of hours.

How many hours should I leave between LinkedIn posts?

At least 4 to 5 hours. LinkedIn tests each post with a small group before it shows it more widely, and posts that are too close together get in each other’s way.

What if I can’t keep up with the plan?

Drop back a step. Three good posts a week beat seven rushed ones. The plan is a guide, and your own results matter more than any schedule.

Do weekends count?

The plan uses weekdays, when most people on LinkedIn are working. Posting at weekends is optional: fewer people read, but fewer people post too.

Posting every week is the hard part.

Wiral turns a thought, a voice note or a link into three posts that sound like you, with images and carousels built in. You pick one, it goes in your queue.

Try Wiral free
From someone who posts with Wiri★★★★★
“I’d tell a friend Wiral makes LinkedIn easier to keep up with: I can write from my stories when I have time, then generate and schedule posts in one place. I can’t do without it now, and engagement’s gone 10x.”
Ambarish GaneshMarketing Manager in B2B SaaS · IT