Lena Hoffmann
Product marketing manager · B2B SaaS launches and pricing
Berlin, Germany · lena.hoffmann@example.com · linkedin.com/in/lenahoffmann
Summary
I help software teams explain what they built so the right customers get it in one read. Over seven years I’ve run launches, pricing changes and sales training for products used by finance and operations teams.
Experience
- Led the launch of automated invoice matching across 4 markets.
- Rewrote pricing pages and sales decks after 40 customer interviews.
- Run monthly training for a sales team of 25.
- Owned positioning for the reporting product.
- Built the customer story programme, from 2 stories to 30.
- Wrote product emails and help articles for a 50,000-user app.
Education
Skills
Product launches · Positioning · Pricing · Customer interviews · Sales enablement · Copywriting · HubSpot · Figma
Licences and certifications
- Pragmatic Institute, Market certification